The fashion brand was born and launched in 1983, when any simple pair of shorts and shirt served to work out. This workout used to be very different from today, without resources and especially fans. First were bikinis with models and innovative details that fell quickly in taste of south of Brazil customers. And then came a new challenge: to overcome the lack of modern, comfortable clothing for the practitioners of physical exercise. Brasil Sul then began to create pieces with innovative cuts and redesigned the body of women in the South of Brazil. Thus accompanied and helped grow a fever that lasts until today: the awareness of the body and well being. Therefore, the development of campaigns and creations are inspired by Brazil South in women and the brand makes clothes to wear, sweat and get moving.